HI, I’M DARREN PHILLIPS,

CREATOR (FOUNDER) OF THE DIAMOND GUY™ PTY LTD

My journey in the jewellery business is anything but traditional. Without a long family history in the trade or a showroom filled with fancy display cabinets, I spent over a decade learning all aspects of diamond manufacturing and the wholesale jewellery business. This hands-on experience turned a small idea into a thriving passion. In 2017, I started The Diamond Guy with one vision: to be the authentic jeweller and deliver quality, exceptional value directly to the people by eliminating the usual high mark-ups and pushy sales tactics. It’s not about making a quick sale but rather being authentic, building relationships, educating and guiding you through the process, giving honest advice, and making it a memorable experience for those special milestones in people’s lives.

Redefining Luxury Buying

The Diamond Guy™ offers a personalised luxury buying experience. We specialise in custom-made engagement rings and fine jewellery, all tailored around your design and budget. True luxury jewellery isn’t about the price—it’s about authenticity and quality craftsmanship.

Beyond the Numbers

The success of The Diamond Guy goes beyond just numbers. It’s about the small part we play in countless stories of people who chose our custom-made jewellery and engagement rings that symbolise their unique love stories. Our accomplishments aren’t measured in financial terms or social status, but in the satisfaction of our customers who find beauty, value, and meaning in our creations.

Our Promise

At The Diamond Guy™, each individual has their own personal preference. No matter who you are, whether your budget is high or low, or if you have a simple or more intricate design, you receive the same hands-on approach. Every custom-made piece reflects our commitment to quality, is crafted with care, and ensures it meets our high standards. One thing is for certain, we will save you money! We also offer a wide variety of payment options.

“I PRIDE MYSELF ON PRICE AND QUALITY”

So whether you are looking for an engagement ring, wedding band, a personalised piece or a simple custom gift, The Diamond guy can make it ALL!
Contact us to make an appointment at our Cape Town offices to discuss your needs.
If you are not based in Cape Town, a virtual meeting can be arranged.

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